As a Product Marketing Manager, you are responsible for making your products “fly-off the shelf.”
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
If you have 3- 4 years’ experience in a similar role and are looking for you next career step with an extremely ambitious, dynamic, leading Telecoms company, we’d love to hear from you!
The primary location of this role will be in our Dublin HQ and will require frequent travel between the office and customer premises.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Work with the Sales team and our customers to create effective case studies and testimonials that can be used to demonstrate the value of our products to prospects.
- 3+ years of Product Marketing experience with at least 1 years of experience in a Market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Highly proficient in productivity applications such as Microsoft Office, Project & JIRA
- Highly proficient using collaboration and CRM tools such as Salesforce
- Independent and self-motivated
- Familiar with marketing automation tools such as Act-On and Google Analytics.
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Exceptional ROI-tracking skills, able to prove what is or isn’t working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
- Bachelor’s degree in Business or Marketing or equivalent experience
- Death in Service Benefit – 4 x annual salary
- Personal Health Insurance (currently with VHI)
- Employee Assistance Programme
- 5% contributory Pension (after 6 months)
- Educational Sponsorship Programme
- Cycle to Work
- Tax saver
- Free Parking
- Free Fruit for Employees (Monday + Thursday)
- 20 days’ holidays raising to 25 days’ holiday (one a year for five years)
- Strong Social Club
- Free Company Events
- Free Broadband
- Referral Scheme @ €2000