The highlights:

The Company

Element78 is a serviced office provider, supplying a variety of office spaces and co-working facilities for companies in the tech-sector. Based in George’s Quay Plaza in Dublin’s Docklands, the company specialises in working with clients that are looking to scale – both Irish companies on the fast track to growth, as well as international companies hoping to use Ireland as a base to grow their business into Europe.

The Challenge

“We want to work with companies that see the value in SMEs.”

Edel Flynn, the company’s Director and Co-Founder, wanted to work with providers and partners that understand their values as a company. After looking at various telecoms providers, Edel quickly came to realise that Magnet shared the same SME focused ethos as Element78 – one that sees the value in startups and SMEs and tailors their service with future growth in mind.


With Magnet’s partnership approach, Element78 can use the services they receive from Magnet and extend those services on to their own clients, who have access broadband and their own dedicated telephone numbers from day one. This is made possible by Magnet’s itemized billing, which provides Element78 with knowledge of how they’re spending on an in-depth basis, allowing the company to adjust, upgrade and plan for the future.

“They’re the type of providers and companies we want to work with – ones that see the value in companies that are small now, but likely to grow and expand in the future.”

Because Element78’s telephony is based in the cloud, Edel’s business number isn’t tied to an office deskphone – she can make and take calls from anywhere thanks to Magnet’s unique smartphone app. As someone who travels abroad frequently, this has been invaluable in keeping business running seamlessly – as well as saving on roaming charges.

From the beginning, Element78 was treated like a big corporate – a value that Edel strives for in her own business. She finds her dedicated contact at Magnet fantastic in offering advice and expertise – especially as a startup. Now with future growth in mind, Edel is confident that when Element78 opens new centres across Ireland and the UK, Magnet will be a key part of that operation.

“Not very many telecom companies out there are really catering to this SME market and Magnet is doing it very well.”

About Magnet Business

Awarded ICT Telecommunications Company of the Year in 2008, Magnet Business offers a range of broadband and phone solutions along with other services such as managed VPNs, IP transit solutions and national and international extensions over fibre. For information on Magnet’s services please visit or call 1800 789 789.